1. LG NanoCell technology in Real 8K Lose yourself in Nanocell’s picture precision and natural, pure colour reproduction. You’ll see every layer of lighting in movies, the smoothest action from sports and the tiniest detail while gaming. All delivered in up to 8K Ultra HD for a spectacular resolution and viewing experience.

2. α9 Gen4 AI processor 8K The α9 Gen4 AI processor 8K is the intuitive brain of the TV, with unmatched power and responsiveness to produce the optimal output of your picture and sound quality. Intelligent upscaling means you can enjoy the best entertainment content available at an awe-inspiring 8K resolution.

3. Full array dimming With full array dimming, the NANO96 creates sensational contrast levels with intensely deep blacks and bright, enriched colours.

4. Dolby Vision IQ and Dolby Atmos Dolby Vision IQ and Dolby Atmos for even more immersive entertainment, providing incredible clarity, depth and excitement on the highest grade content.

5. Optimal viewing experience from wide angles LG NanoCell’s class-leading screen technology allows for optimal viewing at wide angles, so you’ll get an incredible viewing experience wherever you sit.

6. webOS smart platform Access all of your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+, Twitch and more on LG’s easy-to-use webOS smart platform. Plus voice command and Google Assistant or Alexa allow you to control your TV and other smart home devices.

The advanced LG OLED evo C-Series is better than ever. The LG OLED evo C3 is powered by the next-gen a9 AI Processor Gen6—exclusively made for LG OLED—for ultra-realistic picture and sound. And the Brightness Booster improves brightness so you get luminous picture and high contrast, even in well-lit rooms.* AI-assisted deep learning analyzes what you’re watching to choose the best picture and sound setting for your content. The LG OLED evo C3 not only performs great, but looks great as well. With an almost invisible bezel, it will blend into the background for a seamless look. When you’re finished watching, display paintings, photos and other content to blend the LG OLED evo C3 into your space even more. But that’s not all. Experience less searching and more streaming, thanks to the next generation of AI technology from LG webOS 23. Every LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos** for wrap-around sound. And LG’s FILMMAKER MODE allows you to see films just as the director intended. Packed with gaming features, the LG OLED evo C-Series comes with everything you need to win like a 0.1ms response time, native 120Hz refresh rate and four HDMI 2.1 inputs. *Based on LG internal testing: 55/65/77/83″” LG OLED evo C3 models are brighter than non-OLED evo B3 models and excludes the 42″” and 48″” LG OLED evo C3. **Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.