LG OLED77C41LA 77″ SMART TELEVISION

A masterpiece created with the help of experience accumulated over time

A long-standing pursuit of innovation cannot be realized overnight. A uniquely tailored alpha chipset on the world’s leading OLED elevates the viewer’s experience to new dimensions.

Only α makes OLED as vivid as it is
Gen7 Alpha 9 AI processor technology redefines OLED with enhancements that add transformative yet realistic detail.

A picture adapted to your preferences
Choose your favorite images and the AI ​​Picture Wizard will create a picture tailored exactly to your unique preferences from 85 million possibilities, then save it to your profile.

An intellect that is bright in any light
Whether it’s day or night, the Brightness Control function detects the light in the room and balances the picture accordingly to ensure clear and crystal clear images.

Incredible realism with authentic charm

AI Super Upscaling
AI refines the resolution
After calibrating the frame, the AI ​​Noise Reduction and AI Super Resolution functions enhance the realism of the scenes.

AI Sound Pro
Hear every detail of the soundscape
Realistic sound in your room
Enjoy the dizzying immersion with the virtual 9.1.2 Surround Sound system.

Endless contrast creates boundless impact
The scenes in which the darkest shadows and the brightest lights intertwine come to life violently.