Samsung 55″ QE55Q74TA 4K QLED TV

Samsung Series 7 QE55Q74TAT.

Screen shape: Flat.

Motion interpolation technology: PQI (Picture Quality Index) 3400.

Native aspect ratio: 16:9.

Digital signal format system: DVB-C, DVB-S2, DVB-T2.

Ethernet LAN.

Weight: 17.2 kg.

Product color: Black.

699.00 949.00


Optimal image and sound in all circumstances

Optimal image and sound in all circumstances

*The actual product may differ from the image used. See our product gallery.

Enhances everything you see, everything you hear

Quantum Processor 4K

Samsung’s powerful processor optimizes picture quality and sound for ideal viewing conditions so that all your entertainment comes into its own.

4K AI Upscaling

Upgrade content to 4K

4K AI Upscaling

4K AI Upscaling uses Samsung’s powerful Quantum Processor and automatically analyzes the input source to reduce image noise, restore lost detail, and sharpen edges around objects and text. Always enjoy 4K resolution, regardless of the source.

*Viewing experience may vary depending on content and format.
Adaptive Picture

The TV that adapts to the environment

Adaptive Picture

Adaptive Picture actively adjusts to the ambient light and adjusts the brightness accordingly. Enjoy beautiful images whether you’re watching TV in broad daylight or late at night.

Don’t miss a single word

Active Voice Amplifier (AVA)

Ambient noise in your home can disrupt your viewing experience. Active Voice Amplifier amplifies the voices in the scene so that dialogue comes across clearly. Don’t miss a single word when the vacuum cleaner disturbs the silence, or when the children make noise.

Active Voice Amplifier (AVA)

See all the nuances

Quantum HDR

Quantum HDR brings out the details and the contrasts, so you experience every image in full force. HDR10+’s Dynamic Tone Mapping goes beyond the usual standards to deliver deeper blacks, more vivid images and better details.

Quantum HDR

*Quantum HDR brightness range is based on internal testing and varies with environment and specific conditions.

The purest colors for the clearest image

100% color volume with Quantum Dot

Samsung’s Quantum Dot technology combines an extremely bright image with natural and intense colors. QLED TVs are the first TVs with a certified 100% color volume. In a beautiful sunset at sea you can still see the blue tones in the dark sea water.

*The internationally renowned testing and certification organization Verband Deutscher Elektrotechniker (VDE) has confirmed that QLED TVs can produce 100% color volume according to the DCI-P3 standard.

100% color volume with Quantum Dot

Optimal gaming experience

Real Game Enhancer+

QLED is equipped with Real Game Enhancer+, a whole range of features specifically for gamers. Game Motion Plus and FreeSync provide a smooth gaming experience. Auto Game Mode automatically switches the TV to the picture mode with the lowest input lag (10 ms). Dynamic Black Equalizer makes all shadow details visible, so you’ll never be surprised again in an exciting game.

*Feature availability may vary by game console. **Feature availability may vary depending on TV format.

Timeless aesthetic

Boundless Design (3-side)

A sleek and elegant design that gives the purest image. A limitless design that sets a new standard, designed with a narrow bezel that emphasizes the image. It is an elegant TV, both on the base and on the wall.

Boundless Design (3-side)

The most beautiful TV, even when it is off

Ambient Mode+

We like to watch TV and preferably on a big screen… but we prefer not to see that black area when the TV is off. Thanks to Ambient Mode+, your QLED TV blends into your interior. Choose a decor that matches your living room or choose your favorite photos. Your TV doesn’t just have a decorative function, because even in Ambient Mode+ it offers practical information and entertainment when you need it. From 2020, use Ambient Vibe to automatically choose music and video to match your mood or the weather.

*Background function accuracy may vary depending on TV placement, wall design, patterns and/or colours.

A super-fast user experience

Smart Hub & One Remote Control

The Smart Hub brings all your entertainment together in one place: live TV, external sources, internet applications, streaming services and games. With the handy One Remote Control you can easily operate all connected devices with one remote control.

Smart Hub & One Remote Control

*This service may not be activated yet when QLED launches. Availability may vary by region.

See two screens at the same time


Multi View splits your TV screen in two and puts the content you’re watching on one side and gives a synchronous view of your smartphone’s screen on the other side. So you can watch the videos of famous gamers while playing.

*Feature availability may vary by smartphone.


Connected Living starts with QLED


QLED works with SmartThings, which gives you control over your smart home. QLED connects to IoT devices and sensors so you can turn on the lights, see what’s in your fridge and even control the robot vacuum cleaner from the comfort of your couch. A whole new world opens up for you.

Connected Living starts with QLED







4K Ultra HD (3,840 x 2,160)


1 x CI+ Slot, eARC, 2x USB, 4x HDMI, 1x LAN


High Dynamic Range 10+ (HDR10 Plus,) Hybrid Log -Gamma(HLG), Quantum HDR


Game mode, Teletext, connect share

Operating System





Samsung SMART TV




Quantum Processor 4K

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