1. LG NanoCell technology in Real 8K Lose yourself in Nanocell’s picture precision and natural, pure colour reproduction. You’ll see every layer of lighting in movies, the smoothest action from sports and the tiniest detail while gaming. All delivered in up to 8K Ultra HD for a spectacular resolution and viewing experience.

2. α9 Gen4 AI processor 8K The α9 Gen4 AI processor 8K is the intuitive brain of the TV, with unmatched power and responsiveness to produce the optimal output of your picture and sound quality. Intelligent upscaling means you can enjoy the best entertainment content available at an awe-inspiring 8K resolution.

3. Full array dimming With full array dimming, the NANO96 creates sensational contrast levels with intensely deep blacks and bright, enriched colours.

4. Dolby Vision IQ and Dolby Atmos Dolby Vision IQ and Dolby Atmos for even more immersive entertainment, providing incredible clarity, depth and excitement on the highest grade content.

5. Optimal viewing experience from wide angles LG NanoCell’s class-leading screen technology allows for optimal viewing at wide angles, so you’ll get an incredible viewing experience wherever you sit.

6. webOS smart platform Access all of your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+, Twitch and more on LG’s easy-to-use webOS smart platform. Plus voice command and Google Assistant or Alexa allow you to control your TV and other smart home devices.